QR Poetry
Thumb through the latest issue of Real Simple or O magazine, and you’ve probably come across a unique graphic such as this one at the bottom of an advertisement. This is a QR code.
A quick response (QR) code is a bar code that can be scanned with a QR code-reading app, or it can be photographed and emailed from a smart phone to a company’s website. Most are black and white but I’ve seen them in color. By scanning the code, your web browser is redirected to a unique url that promotes a company’s product, giveaway, or contest. They seem to be everywhere these days.
I’m always interested in the new next, so how can poets and poetry organizations use this latest technology? What if, by scanning a poetry QR code, a reader of a poetry publication could unlock poems available to subscribers only? Or, what if poets used QRs as a way of promoting their upcoming titles by releasing a few poems as a teaser? You can go to any free QR site and generate your own unique code. And there are apps that can do it on the fly. This generation of poetry lovers seems to appreciate the integration of hi-tech wizardry with poetry's low-tech aesthetic.
What other possibilities are available for QR codes and the lit world? If you have any ideas, or have seen these codes used by publishers, journals/zines, or writers, let me know.
Comments
I've also been intrigued by tales of people leaving their poems places--like sewing them into thrift store clothes.
Somewhere, there's a place where these activities could meet . . .
Hmmm ... something to think about.
Maureen, I like your idea of a giveaway at a reading having a QR code. On the other side of the coin, however, I don't own a smart phone, so I would not be able to access the material that poets were providing in this way, which would make me sad.
I'm looking at how Q code technology could be used in classrooms.
Very cool. Sounds like your museum is trying out some cutting-edge promotional work. I work in the marketing dept. at Babson College and we're using QR codes as a way of promoting our homecoming/reunion events.
I have toyed around with creating a website using QR codes and as much new media marketing as I can. But by the time next book is published, the marketplace will be onto something else. Still, I'd like to see what the lit world can do with this technology.
Thanks for your comments.
QR codes & fashion & art (& marketing, of course), but maybe there are some clues there that will spark poetry application ideas!